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General News

We Put the “Custom” in Customer Service

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Customer service is vital to the success of any company, but it wasn’t too long ago the term conjured up memories of 1-800-numbers and a confusing numerical list of options. You’d hit 0, because that eventually got you to a real person—who would then tell you they’re transferring you to another department. Talk about frustrating. How is Mittera Group different? Customer Experience At Mittera Group, our customers experience the best in customer services from every member of the team you meet—from the smiling sales rep at the start to the folks on the floor running the press. We take every…

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Websites: DIY vs. Professional

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The decision to build or redesign a website can be overwhelming. Determining if you should build yourself or hire a professional creates a whole new realm of responsibilities to consider. When evaluating the options, it is important to make a clear list of your objectives, identify how much time you can dedicate to the process and have a realistic budget outlined. If the goal of the website is to create a hobby blog, it is reasonable to suggest the objectives are simple, one is motivated enough create independently and the budget is minimal. For these types of projects, resources like…

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Sign, Sign, Everywhere a Sign

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You’ve all seen them. They are in nearly every store you shop at, but without being told what to look for you’ve never given them a second thought. Figured it out yet? We’re talking about shelf signs—those little pieces of paper attached to the shelf that tell you what price you’ll be paying for those cookies, crackers and dish soap you’re adding to your shopping cart.   At Mittera Group, we have a shelf sign team working tirelessly week in and week out. Utilizing our company’s vast resources, Rock Communications, along with the help of Mittera Creative Studio (MCS), Colorfx…

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Mittera Group: Memorable Moments 2016

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The year 2016 is in the rear view mirror. Now your social media feeds are no doubt flooded with New Year’s resolutions and calls-to-action for making 2017 even better. Political ads, pumpkin spiced everything and Christmas shopping are all behind us. It’s important to look back and reflect on the year that’s past to ready the year that’s to come. Mittera Group is no exception, we wanted to take some time and reflect on what our most memorable moments of 2016 were. A couple standout moments were when our President, Jon Troen was named 2016’s Iowa Distinguished Printer of the…

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Spend More Time Doing with IVR

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“What’s the next big thing in technology?” It’s one of the hardest questions to answer, and it just so happened to be the one I get asked the most. You can learn a lot about a person depending on their response. The hopeful will say renewable energy. The technophile with “holographic screens and technological implants.” For me, the answer is a bit less exciting (but no less important): IVR, automation, and analytics.   So, when I’m asked what the future of technology is, my answer is simple: interactive voice response (IVR). Whether you know it or not you’ve likely encountered…

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Avoid Failings with Mailing

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Mailing knowledge may not be the catchiest of topics, but it’s immensely important. Why?  Because the difference an experienced Mail Service Provider (MSP) can add to your entire marketing campaign pays off in a huge way.   A skilled MSP has the correct tools and knowledgeable staff to create a highly tailored mailing campaign. With on-site USPS representatives at some locations, you can skip the post office. We’ll mail directly to your destination while saving you time and money. Mittera Group ensures your mail pieces get to the right place, every time. Address management provides a valuable service that enables…

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Malware: Prevention, Protection, and Transformation

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“Virus! Trojan! MALWARE! Why didn’t my Anti-Virus protect me?” To answer this question, we have to understand what makes a virus tick first… A ‘virus’ is a category of malware — ‘malware’ is short for malicious software To identify malicious code (or ‘malware’), traditional Anti-Virus (AV) solutions use signatures. Like a fingerprint, signatures contain a unique string of bits or binary patterns. Once this signature is identified by the AV Vendor, it is pushed out to the customers AV Endpoint in the form of signature updates. These are all the annoying update requests you are getting from your Anti-Virus Software….

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Everyone appreciates: frills, extras, additions, luxuries!

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Have you ever received an after-dinner mint, gratis, after a nice restaurant meal? How about finding your bed made and turned down with a chocolate on the pillow in a nice hotel? How did that make you feel? Important, right?   Now, think of a time when you were given the bare minimum of what you ordered, received poor service or returned to your hotel room to find the bed as disheveled as when you left. How did that make you feel? Or, a better question might be, will you consider returning to this establishment? No, not likely.   While…

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Tell Your Story: Video

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Video marketing can be an afterthought, but it shouldn’t be. YouTube is the second largest search engine in the world. That’s right. Google YouTube If someone is looking for a service you provide on Google, they’re likely looking for it on YouTube as well. Mittera Creative Services is all over this marketing shift. The content we produce — videos, animation, radio advertising and various mixed media — is formatted for the Internet. Whereas most studios are setup for broadcast production, ours was built with a digital first strategy; We produce lots of broadcast content but digital is our bread and…

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Yes Folk

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One of the most powerful lessons I’ve learned in my professional experience is the power of saying, “Yes.” I apply this philosophy to my personal life so you can bet I bring the same confidence and momentum to work each day.   Recently, we were awarded a small job from an existing customer that is now operating as a new buyer at a new location. The project we were awarded was somewhat rare in nature.   At this time this job came in, we were already swamped with other customer requests and obligations. It was even tossed out that we…

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